Sunday, August 14, 2011

E-Portfolio Reflective Essay



            To complete the objectives outlined throughout the course, I used many resources. The assignments for this course included a rhetorical analysis, a PowerPoint presentation, a reflective essay, and a final paper, in addition to a weekly blog assignment and e-portfolio. For the purpose of this essay I will identify how each assignment was completed and what means were used. 
            The first assignment to be completed was a short rhetorical analysis. I chose to use the Nissan LEAF: Polar Bear commercial for this essay. After watching several advertisements, I decided to use this particular one because of the emotion that it stirred in me. Realizing it’s strong appeal to pathos, I considered it to be ideal for a rhetorical analysis. I watched the commercial several times, both with the sound on and off, in order to analyze it properly. After outlining my ideas on paper, I wrote the essay over a period of two days. 
            The next assignment for this course was a PowerPoint presentation on Plato’s Dialectic. At first, it was difficult for me to distinguish between Plato’s Dialectic and regular dialectic. While finding that there were differences mostly related to the period in time and dominant ideologies of that time, the basis for each was the same: a search for truth through discussion. After writing out my presentation I took the key points and put them in my PowerPoint presentation. I used the remaining information and used it during my presentation to explain the subject to my classmates.
            After completing my PowerPoint presentation, I wrote a reflective essay detailing how rhetoric was used to create the presentation. The essay outlined how I took my audience (my classmates) into consideration when putting the presentation together. For this assignment, I had to look back and think what my goals were when creating my presentation. It forced me to see that while I may not have been aware of it at the time, rhetoric played a major part in my assignment because it was designed in such a way to keep the audience interested and to simplify the information in an effort to facilitate learning.
            The final essay was by far the most difficult assignment to complete. To begin with, I had a very difficult time deciding on a topic to write about. While initially my plan was to write about one of my favorite TV shows, I quickly realized that there was no topic I truly wanted to discuss from the show. I then decided to switch gears and take a still-relevant topic from the 1960’s film Funny Girl. So for this assignment I analyzed how physical appearance affects a woman’s success in life. I had several ideas that I wanted to discuss in my paper, however I still needed real life examples to drive home the point I was trying to make. By analyzing both the film and several articles that discussed my topic, I was able to complete the assignment.
            Finally, to bring everything together I completed an E-Portfolio on Blogger. I posted each assignment in its entirety and decided to include images for each one. The idea to use images came after the portfolio was complete. Fearing that endless text might bore my audience, I included imaged which were related to the assignment in question. For the first rhetorical essay I included a screen shot from the Nissan commercial I was analyzing. For my final paper post, I used an iconic Barbara Streisand photo from her Funny Girl days. By using images along with the text, I believe I was able to introduce a visual appeal to my portfolio.  
            Throughout this course, I received several assignments that seemed daunting at first. I quickly realized that with some effort and dedication, I was able to complete the assignments on time. Being able to preview my classmate’s work by reading the blogs was extremely beneficial to me, as were the chat sessions. By tapping into what I learned throughout the course, I was able to complete my work to a level that was satisfactory to me. I learned invaluable information that I can now use throughout the remainder of my academic life. 

Thursday, August 11, 2011

If a Girl Isn't Pretty



For centuries, society has held a certain perception of what is considered  beautiful. While those perceptions may change depending on the time period and culture in question, when people discuss “beauty” they are speaking in terms of physical appearance and sexual appeal. The dominant ideology regarding attractiveness has been strongly dictated by the fashion, film, and cosmetics industries for most of the last century. It can also be argued that a few powerful men operate those industries, which are responsible for defining modern society’s perception of beauty. However unknowingly, popular culture has attributed a woman’s success in all aspects of life including her career and relationships to her physical appearance. An example of this comes from the 1968 musical film Funny Girl, in which Barbara Streisand’s character, Fanny Brice, is told that she won’t be successful because she is unattractive. The first song in the movie is even titled “If a Girl Isn’t Pretty”. This essay will begin with an analysis of the key components relevant to this topic taken from the film Funny Girl, followed by real-life examples of how physical appearance affects women and their ability to be “successful” in life.
Funny Girl is a film adapted from a book and stage musical by the same name, both written by Isobel Lennart. The story is based on the life of Fanny Brice, an American comedienne, singer, and theater actress who grew up in the Jewish slums of New York City in the early 1900’s. Fanny is a young Jewish girl with a big nose and big hair. Fanny is extremely talented and dreams of being a star on Broadway. But her mother’s friends, in song, tell her “If a girl isn’t pretty like a Miss Atlantic City, all she gets in life is pity and a pat.” clearly referring to her unconventional looks. They continue by telling her “She must shine in every detail like a ring you’re buying retail, be a standard size that fits a standard dress.” The old women are reinforcing the patriarchal ideology that a woman is a sexual object, meant to be beautiful and desired by men. The ladies would like Fanny to believe that because she lacks desirability, she has no opportunities for success on Broadway.
Despite her average looks, Fanny manages to land a role as a replacement on the “8 Beautiful Girls” stage show. However, during her first rehearsal, she is immediately fired for having skinny legs. When Fanny protests, the producer tells her “you’ve got to face facts, you don’t look like the other girls!” This is an example of how men contribute to the oppression of women in respect to physical appearance. It was not the other “beautiful girls” who pointed out Fanny’s short-comings, it was the man in charge who decided that she wasn’t going to appeal to a male audience, which would mean lost profits for his theater. In this particular instance, a monetary value has been placed on the women’s attractiveness. The higher value belonging to the taller, large breasted women with blonde hair and blue eyes, who actually lacked the amazing talents that Fanny possessed.
Even though Fanny is fired from the show, she finagles her way into the “8 Beautiful Girls” performance on opening night. Her clumsiness causes her to mess up the dance routine, however the audience believes that this is done on purpose to make the show funny. The producer, who initially fired Fanny during rehearsals, realizes the potential to increase his profits by introducing a comedic element to the show. At the same time Fanny is visited backstage by Nicky Arnstein, a patron of the theater, who tells Fanny that he enjoyed her performance. When the producer comes to offer Fanny a fixed role on his stage show, at a rate of $30 a week, Nicky advises her not to take the offer, for it is not enough money. Nicky cons the producer into paying Fanny more money by telling him that he represents another producer who is interested in hiring Fanny for his show. The men engage in a bidding war which ends in the producer of “8 Beautiful Girls” offering Fanny $50 per week to stay with him. At which point Nicky indicates that he is not authorized to go any higher than $50. The producer walks away, upset that he now has to pay Fanny $50 per week, but pleased because his revenue will increase just by allowing her to perform on stage. Nicky was lying about being a representative for anyone, and only said what he did in an effort to increase Fanny’s paycheck. This could be interpreted as meaning that the men in Fanny’s life at that moment were directly responsible for her success. Without the producer’s approval, Fanny would not have had the opportunity to share her talents on stage. Without Nicky, she would not have been able to secure herself a decent wage for her work. This is an example of how men hold the dominant roles in society, as they are directly responsible for the level of success achieved by the women.
Eventually, Fanny becomes a performer with the Zigfield Follies, one of the most prestigious shows on Broadway. All of Zigfields girls are tall, beautiful, and curvaceous. Fanny is overjoyed with her accomplishment; however, on the first day of rehearsals she causes uproar because she has been asked to perform a song that she refuses to sing. The song is titled “His Love makes me Beautiful”. Fanny believes that she is going to be ridiculed for singing a song about beauty, because she doesn’t consider herself to be beautiful. Zigfield threatens to fire her, and she is finally convinced to sing the song. In this situation, another man has taken control of Fanny and her success.  Without Zigfield, Fanny is nobody, and so she is coerced into going against her will. An important verse in this song goes as follows: “You are the beautiful reflection of his love’s affection… His love makes you beautiful, so beautiful. And woman loved is glorified.” The song would suggest that the love of a man is what makes a woman beautiful, and without that love essentially she is nothing special. It is not the mind, personality, sense of humor, or humility of a woman that makes her beautiful, but the man’s love. Furthermore, without beauty, they are no one.
Over time, Fanny becomes one of the biggest stars on Broadway. During her time with the follies, her looks begin to change drastically. She wears elegant clothes, has perfect hair and flawless skin. Nicky Arnstein eventually proposes to her, but only after he makes enough money to take care of her. After getting married, Fanny and Nicky move to a big house in the country. Fanny becomes pregnant and stops performing on stage and takes on the role of the loving and devoted housewife. This is very much a preferred reading to the masculine hegemony. Nicky’s role as a husband is to make money and support his wife, and Fanny’s responsibility is to stay home and bear his children. Furthermore, this scenario suggests that in order to land a husband, a woman must be beautiful and devoted. Fanny is able to gain success in her career because she becomes “beautiful”. She attains success in her personal life because she is “beautiful”. This is an example of how the hegemony has been reinforced by both the man and woman, as they both feel that they are fulfilling their respective duties as partners in a marriage.
Finally, after many years of marriage and due to popular demand, Fanny returns to the stage. Her husband lives in the shadows of her incredible success, which infuriates him. Desperate to prove himself, he gets involved in an illegal bond scheme and ends up in prison. Fanny, the devoted wife, vows to wait for him. Unfortunately, when Nicky is finally released from prison, he leaves Fanny and eventually they divorce.  If looked at from a radical feminist perspective, we can see that Fanny is penalized for stepping outside of her “ideal” role as wife and mother. Because she gains success and manages to make more money than her husband, she is severely punished by losing him.
While many aspects of the film have been glorified in relation to the real life of Fanny Brice, the same issue remains true. Physical appearance has everything to do with a woman’s success. For example, while searching for an actress to play the role of Fanny, one of the producers objected to allowing Barbara Streisand to have the lead role because “She looked awful… All her clothes were out of thrift shops.” However, it was the lead producer, Ray Stark, who insisted that Barbara be hired, otherwise he would not allow the film to be made. This is an interesting “life imitating art” moment. Much of Barbara’s success can be attributed to her role Funny Girl. The film propelled Barbara to the highest levels of stardom, a level of fame that she holds to this day. Funny enough, it was all because of one single man who demanded that she be cast as Fanny Brice.
The idea that one must be physically attractive to succeed is not exclusive to the time of Fanny Brice or Barbara Streisand. In our modern and “evolved” society, the value placed on appearance is greater than ever. While it is commonplace to believe that to be in successful in show business, a woman needs more sex appeal than talent, one may take for granted the value placed on appearance for any other position.
In 2005, USA Today published an article titled “Your Appearance, Good or Bad, Can Affect the Size of Your Paycheck”. The article goes on to describe several instances where women were fired from or denied positions, solely based on their physical appearance. The article details the true experiences several people and how physical appearance affected their careers. Take for example the case of one woman, who after 20 years working for the same casino, was fired for not wearing makeup. Darlene Jespersen was a bartender for Harrah’s Entertainment in Nevada. Harrah’s required their female employees to wear makeup, which they define as powder or foundation, blush, lipstick, and mascara. After being fired, Jespersen sued her former employer, and the local court ruled in favor of Harrah’s. The case eventually made it into 9th U.S. Circuit Court of Appeals, and Harrah’s has since revised their company policies, and no longer mandates the use of makeup. This is a blatant example of how Jespersen’s employers took physical appearance, rather than experience or performance, into account when firing her. They believed that an employee’s unacceptable appearance would affect their profitability, and took decisive action to let her go. While it is reasonable to assume that no employer wants a slob working for him or her, it seems unfair to fire someone for not wearing make up. The choice to wear makeup is a personal one, and not one that everyone is required to succumb to. In this situation however, the rules were outlined in the company’s policies, and Jesperson paid a big price for not adhering to those rules, which happened to be written by William Harrah, a man.
While some people may accept that in order to work in a casino you must wear makeup and exude sex-appeal, thus reinforcing the same patriarchal beliefs that women are objects, one might not think the same is true for a regular office job. However, too often an employer will require a potential employee to submit a photo along with their resume in order to be considered for the position. Why is this necessary? How can a photo be any more informative than the experience and qualifications outlined on a person’s resume? Again this is done because of the value placed on appearance. There have been several instances in which a male employer will hire the less experienced, yet more attractive female to fill a position that could have potentially been filled by someone better qualified, yet less attractive. Whether this is done subconsciously or on purpose, it still happens. Many years ago, there was a dateline expose on the same situation previously described. Two women interviewed for the same job while wearing hidden cameras. One woman was highly qualified, yet slightly overweight and not attractive. The second woman was semi-qualified, yet attractive. During the interview process, the employer asked the overweight woman about her experience, qualifications, and so on. He interviewed her very thoroughly. When the second, more attractive woman was interviewed, well… she wasn’t. The employer did not bother to ask the woman any of the same questions he asked the other candidate. Instead, his posture changed, he became more relaxed, and never once did he ask her about her experience, skills, or qualifications. In fact, the man even began to flirt with the woman. Now this can be interpreted in two ways: either he thought the attractive woman was not even qualified for the position so he tried to get a date out of it instead or he just didn’t care whether she was qualified or not, because she was pretty. Can you guess who was offered the position?
Whether we choose to agree or disagree, the same holds true for everyone. People place a high value on physical appearance. A person would never walk into a job interview wearing ripped jeans and tennis shoes, unless they really didn’t want the job. Additionally, a person cannot expect to find a mate if their appearance is not up to par. For a woman to gain the affections of a man, she must be beautiful and poised, and she must exude sexual appeal. Or so the dominant ideology would have us believe.
The “ideals” we hold about what is considered attractive, is dictated by the media and cosmetics industries, who’s standard of beauty evolves with time.  In the 1950’s Marilyn Monroe was a sexual object to be desired, with her short blonde hair, large breasts, and curvaceous Size 8 body. Fast forward to the present time, a Size 8 woman would never make it into the pages of a magazine, much less Playboy. Today’s sex kittens are 6 feet tall with long flowing hair and Size 2 bodies. This is a reflection of how the images portrayed in the media shape our perceptions of what is acceptable and what is beautiful, and how those perceptions can affect a woman’s ability to succeed life. 
             

Wednesday, August 10, 2011

Plato's Dialectic- Presentation Reflection

           While creating my PowerPoint presentation on Plato's Dialectic, I took my classmates, or audience, into great consideration. I took into account the amount of time I was given to present, and thought endlessly on how I could explain to the class in a few minutes something that took me several days to really understand. My classmates and I truly depended on these presentations to be able to fully grasp each concept. For those reasons, I presented Plato's Dialectic in a manner that I believed would facilitate everybody's learning.  
            I wanted to create a presentation that was easy to understand, with visuals that would appeal to my audience, yet related to what I was discussing. I chose to design my presentation with only two slides containing text. I used a simple black background and ancient looking pictures, to keep my audience's eyes on my PowerPoint. I decided not to include a lot of text because I understood that if the slides were full of endless text and no visuals, my peers might grow bored with my presentation, and stop paying attention. If they were to stop paying attention, they would not have been able to grasp the concept that I was trying to explain, and thus my purpose in presenting would not have been fulfilled. 
            Also when creating this presentation, I prepared the text that I was going to use for the class chat session. I did this because I thought my fellow classmates would appreciate some dialogue to accompany the slides being presented to them. I took their time into consideration, and thought that if I could present in just a few minutes, and drive the point home with a good example, everyone would have a better understanding of Plato’s Dialectic.
            Additionally, I chose a simple example to finalize the presentation and get my point across.  I searched for many examples to use, something that would be easy to understand. Initially, there was a third slide on my PowerPoint which included a dialogue between Socrates and Euthyphro (from Euthyphro by Plato). The conversation was about Euthyphro’s definition of pious, and Socrates’ questioning him of that definition. I tried to make it easy to understand for my classmates, but after finding my own self confused with this example, I decided to remove it from my presentation only moments before turning it in. I decided to go with the example of two people looking at the same painting, one sees a tree, while the other sees a mountain, and together they discover a river. I was very happy that I decided to do this, as it was an example that everyone was able to understand. I felt it was a strong way to finalize the presentation, and really get my classmates to grasp the concept of Plato’s Dialectic.
            In conclusion, rhetoric greatly influenced how I created this presentation, specifically because the main thing that I took into account was my audience. I presented the text in a manner that would indicate that I had some knowledge about what I was discussing. I used simple colors and images to keep them focused on the presentation. And finally, I used a easy to understand example to bring it all together. I may not have realized it at the time, but through this reflection, I became explicitly aware of how much I used rhetoric when presenting Plato’s Dialectic.

Plato's Dialectic



Nissan Leaf: Polar Bear Commercial



During the Thursday night National Football League opener in 2010, Nissan debuted their Nissan Leaf: Polar Bear commercial. The advertisement was part of a major marketing campaign that also presented the company’s new tag line, “Innovation for all”.  A lone polar bear that has seen his home melt away embarks on a long journey through forests, past busy highways, through the city and finally reaches the suburbs, all to embrace a man who has a Nissan Leaf parked in his driveway. At that moment the only words in the entire commercial are spoken: “The one hundred percent electric Nissan Leaf: Innovation for the planet, innovation for all.” The message that Nissan is trying to convey to the audience is that they have a tremendous impact on the planet, and by driving a Nissan Leaf, they are helping to reduce their negative impact planet and mankind.  
Nissan uses strong appeals to pathos to present their argument. Emotion is used as an appeal as the viewer follows the polar bear along his journey. Beautiful, soft, and sad music plays in the background as the polar bear travels from his home. As he travels through the highways, train tracks, and big cities, sixteen-wheelers and garbage trucks drive past him, and the viewer cannot help but feel sad for the polar bear. After all, it is because of humans that the polar bear has lost his home. The audience feels a sense of responsibility for the polar bear’s dire situation. When the polar bear hugs the man, the viewer is happy because there is someone out there who cares. The owner of the car is doing his part to help the environment by driving a Nissan Leaf. The viewer believes that they too should drive a Nissan Leaf if they want to help save the planet. 
Nissan also uses appeals to logos to make their point on a global scale. Humans continue to be threatened by global warming and the rising cost of fuel. However, humans still have a need for automobiles. The message presented by Nissan is that you can have your cake and eat it too. The consumer does not need to give up the luxury of having an automobile. Instead they can switch to the one hundred percent electric Nissan Leaf which has little impact on the environment as well as the consumer’s wallet.
The commercial is arranged in such a way that at first, the audience does not know that they are watching a Nissan commercial. It is only after following the polar bear on his seemingly endless voyage and feeling his plight that the viewer is presented with the image of a Nissan Leaf parked in the man’s driveway during the last seconds of the commercial. That is when Robert Downey Jr. delivers Nissan’s “Innovation for all” tagline.  
The use of a soft and beautiful melody throughout the commercial also evokes feelings of compassion for the polar bear. The owner of the car is an average looking American man who seems to be on his way to work. Nissan has used this image of an average American, because it is one that most people can relate to. The audience to whom this commercial has been presented to is: Americans who drive their cars to work every day. Therefore the viewer connects with the man, and strives to be like him, because he is doing the right thing by driving an electric car.
                Overall, the argument presented by Nissan, which is that the Nissan Leaf provides innovation for the planet and innovation for all, is successfully delivered through the imagery of this commercial. The real point of this ad is to sell the car. In reality, Nissan has manipulated the viewer by grasping their emotions by using an iconic creature such as the polar bear, and then introducing their product and tag line in at the very end.